1Discovery

Before we go on to making something bodaciously beautiful and functionally glorious, we must first define our objectives.

We want to know you. We want to know your business, your audience, your pain points and your goals. It is impossible for us to reach a destination that is unknown.

This step includes:
  • Get to know you
  • Research / Audit
  • Definition of Goals
  • Kick-off

2Strategy

Your brand is bigger than you think. It's not just your logo. Everything you do contributes to how your brand is portrayed. We'll work together to establish a brand voice, a consistent brand expression and a visual language.

If you are already an established brand, we'll consider how to be consistent with or build on your existing brand equity.

This step includes:
  • Brand Workshop
  • Brand GuidePost
  • Name it, Domain it℠
  • Brand Architecture
  • Key Messaging
    (Voice & Tone)
  • Creative Brief

3Experience

We operate within the experience economy. If you're not considering how people will experience your brand, then your execution will be hindered.

Experience is everything.. and everything is an experience. Whether it's on the web, mobile device or consumer environment, we'll help you create an engaging experience that is unforgettable. We'll create an experience that helps you differentiate from your competition.

This step includes:
  • Customer Experience (Cx)
  • User Experience (Ux)
  • Information Architecture
  • Wireframing
  • Prototyping

4Design

This is where the rubber research meets the road. Based on the previous steps, we'll design beautiful visuals that are consistent with the brand and engaging for the target audience.

We do not take a design approach based on 'style' or 'preference', but based on the needs of the project. We design for the audience, not for some lofty design jury of our design peers. We will not force a style upon your brand. We will learn your brand, live your brand and breathe out design consistent with your brand aroma (yes, aroma was mentioned).

This step includes:
  • Brand Identity
  • Creating Touchpoints
  • Brand Guidelines

5Build

Execution doesn't stop at the design level. Successfully implementing everything from the previous steps into a cohesive, functional application takes true craftsmanship. Tasty design deserves to be delivered on a bed of beautiful code.

Many times the details of design get lost in translation from design to development. Not here. Our code craftsmen carefully consider each detail as they convert dashing designs to comprehensive code. We're passionate about crafting clean, compliant, and creative code that gets out of the way and allows the application to function at its best.

This step includes:
  • Front-End Development
    (CSS/HTML/Javascript)
  • Wordpress Development